#MyFriendAlexa – A Wrap-Up

The month of September passed by in a frenzy with the multiple activities I decided to squeeze into my schedule for these thirty days. My Creative Writing classes picked up pace with quite a few recommended reading and writing assignments. Then I had my own reading to catch up on (especially since I am running way behind schedule) and some much needed writing.

Out of everything, one activity I was most looking forward to was the second season of #MyFriendAlexa – a campaign run by Blogchatter that I signed up for in August. The aim of this campaign is to help participants improve their Alexa ranking by following a dedicated blogging schedule which includes reading a variety of blogs and posting new content (a minimum of eight posts) on your own blog in a span of one month.

However, I soon realised that as excited as I was to be a part of this and pick up some tips and tricks to the secret of blogging on the way, this was going to be a lot of hard work.

Despite the blog reading and posting schedule I had mapped out for myself at the onset of the campaign, I found myself falling behind even before the first ten days were up. I did somehow manage to pull through the first two weeks by putting up four blog posts and following the recommended reading list.

By the time the third week rolled in, I was so caught up with everything happening simultaneously that I could barely manage finishing my daily blog reading. Putting up my own blog posts seemed far from possible.

So, I gave up on Week 3 and decided to step back. There was absolutely no way I could turn this into success. But then, at the end of that week, I felt terrible for not standing up to the challenge I had signed up for. I decided it was time to take the bull by its horns in Week 4. That meant covering up for the time I had lost, by posting four new blog posts in the last week.

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Today, I feel thrilled that I was able to complete my challenge successfully, even it it meant putting up the last blog post on the last day.

I started the campaign with a Global Alexa Rank of 11.83 million and no India rank. At the end of the month, the campaign has shown a 90% improvement in my Alexa rank – As of 1st October 2017, my global rank was 1.27 million and India rank at 41,876 and this is continuing to drop with each passing day.

MyFriendAlexa 31stAug17  MyFriendAlexa 31stOct17

This is how the ranking changed during the course of the campaign:

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My experience with the Alexa campaign has been very informative and entertaining. I have learnt much along the way and discovered some wonderful blogs. Of course, Blogchatter has been a great support in help me blog better.

I now look forward to using the knowledge I have picked up during this campaign in taking Aquamarine Flavours to new heights. Here’s to a new beginning of better blogging!

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The Windfall by Diksha Basu | Book Review

I had been seeing this book pop up on my Instagram and Twitter feed every now and then and had made a random note of it somewhere on my TBR list.

Then, I landed at the bookstore to pick up a few books that had been out of stock when my trusted bookseller pulled out a book from the large display table on his right and placed it in front me. “Read this,” he said, his gaze pointing at the copy of The Windfall by Diksha Basu. His recommendations having always been spot on, I couldn’t refuse and returned with a book that was to soon become one of my favourites.

The Windfall begins by introducing Anil Kumar Jha who has worked hard and is now ready to live well. Having sold off his website for what he thinks was an unbelievable price of twenty million dollars, he and his family are moving out of their modest flat in East Delhi, that had been their home for thirty years, into a spacious bungalow in upscale Gurgaon. But, his wife, Bindu, is heartbroken at the prospect of leaving their neighbours and doesn’t want to wear designer sarees or understand interior decoration. Meanwhile, their son, Rupak, is failing business school in the US and secretly dating an American girl. He has still not summoned the courage to talk to his parents about either of these developments.

Once installed in their mansion, the Jhas are soon drawn into a feverish game of one-upmanship with their new neighbours – the Chopras. When an imitation Sistine Chapel is pitted against a crystal-encrusted sofa imported from Japan, and each couple seeks to outdo the other with increasingly lavish displays of wealth, Bindu begins to wonder where it will all end.

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Diksha Basu presents a hilarious tale of a middle-class Delhi family struggling to fit into the mould that comes with their new-found wealth. Their discovery of a lifestyle they have never known, one which Mr. Jha is determined to embrace while Mrs. Jha is fearful of accepting, highlights the insecurity that plagues us all.

Basu’s prose is simple and easy going, much like the family whose story she tells. She infuses a sense of humour in her writing which makes one laugh out loud at every page. The novel is paced exceptionally well, discouraging the reader of any urge to pause. She weaves a captivating narrative of the Jhas’ new lifestyle in Gurgaon entangled with the confusion Rupak experiences in the face of his parents change in mindset.

The Chopras play their part as supporting characters to perfection. Dinesh Chopra, the new neighbour, is as nosey as they come. Watching every move the Jhas make, he is determined to prove he is better and richer.

I particularly loved the nuanced character of Mrs. Ray, the 37 year old widow who is Mrs. Jha’s best friend. Basu loops her story in the narrative effortlessly, and draws attention to the meaningless stigmas associated with being a young widow in India.

The Windfall is a tug of war between values and aspirations. As Michael Mandelbaum said, ‘The windfall of great riches can, if mismanaged, make things worse, not better, for the recipients’. This book simply shows the reader how, albeit with dollops of humour.

If you’re looking for a better-than-good book that will spread warmth in your heart after reading it, I recommend this one. I guarantee it will make you laugh so much that you will cry.

Title: The Windfall
Author: Diksha Basu
Publisher: Bloomsbury India
ISBN: 978-93-86606-62-4
Edition/Year: First Edition 2017
Format: Paperback
Genre: Fiction/General
Pages: 304
Source: Personal Copy
Rating: 5 Stars

Available on Amazon.

About the Author: Diksha Basu is a writer and actor. Originally from New Delhi, India, she holds a BA in Economics from Cornell University and an MFA in Creative Writing from Columbia University. Her writing has appeared in the New York Times , Cosmopolitan , Buzzfeed and the BBC. She divides her time between New York City and Mumbai.
To connect with her, find her on Twitter.

This post is participating in #MyFriendAlexa because I am taking my Alexa rank to the next level with Blogchatter.

UPDATE 14th Nov 2017: This review is now also published on womensweb.in

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#MyFriendAlexa and Why I Signed Up for It

As I approach the second anniversary of Aquamarine Flavours, I can’t help but reminisce at how the blog has evolved since it first went live. I started it with the hope to discover a new passion, after having spent over twelve years in the apparel industry. And somewhere along the way, Aquamarine Flavours steered me in the precise direction I was meant to go.

I have been reading voraciously since the past two years, an activity I sorely missed before, and gradually began to experiment with writing as well. Over time I have had my short stories published online and in literary magazines. Earlier this year, I was selected as a contributing author of an anthology of short stories published by Women’s Web – my first published book.

Recently I also forayed into reviewing books and editing manuscripts, the latter providing me a new insight into the art of creative writing.

Aquamarine Flavours has been my platform to share all of this with the outside world, and while I have received a lot of encouragement from friends and readers, I have always wondered how to take it to the next level.

A few weeks ago I was part of a Creative Writing Retreat organised by BlogChatter and during one of their sessions I discovered the Alexa Ranking system. Upon checking the statistics for my blog, I was shocked to discover how far behind it is in visibility.

As of 31st August 2017, my Global Alexa Rank stood at 11,823,468 and (gasp) I don’t have an India rank at all. (Faints.)

So here I am, taking the plunge in committing to take my Alexa Rank to the next level with #MyFriendAlexa and #BlogChatter – The world’s second and India’s first campaign based on Alexa rank and associated tools.

If you like what you see on Aquamarine Flavours and are not following yet, I invite you to join me here (see link to follow on the right sidebar) for some great content. Your support will go a long way.

Thank you!

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Festive Beginnings

I have been toying with the idea of writing a blog for some time now, but never quite got around to it. Over the past few years, having allowed myself to get caught up with the larger demands of life, I realized I wasn’t left with any time or energy to pursue the little delights I craved.  So, I finally decided to take the plunge and voila! A blog took form.

Why Aquamarine Flavours? Well, there is a pinch of science and a dollop of fondness behind choosing this name.

The blue-green Aquamarine hue happens to be my favourite color. It imitates the sea and the air, bringing a sense of calm; serenity. The Aquamarine gemstone stimulates creativity and joy. The gentle energy it emits is my source of inspiration.

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At Aquamarine Flavours, I hope to share the things I relish – books I’ve read, pet projects, dishes I experiment with, life observations, and many more random ideas.

I hope you will join me on this exciting journey as I look forward to sharing lots of fun ideas and suggestions with you.

Welcome to  Aquamarine Flavours and Happy Festive Season!!!

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