The Stacy Alesi & ITW International Book Giveaway

I can barely contain my excitement as I write this post. I can feel it, smell it, taste it, and yet, it seems surreal. One of those things you desperately want, but know in your heart it is impossible to receive. Well, almost impossible. Until you do.

Before you lose patience and decide to label me crazy, allow me to clarify. What has got me all charged up is the fact that I happened to win the Stacy Alesi & ITW Book Giveaway – One of the most coveted International Book Giveaways.

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ITW or the The International Thriller Writers is an honorary society that represents professional thriller authors from around the world, both fiction and nonfiction, who write books broadly classified as “thrillers.” This would include (but isn’t limited to) such subjects as murder mystery, detective, suspense, horror, supernatural, action, espionage, true crime, war, adventure, and myriad similar subject areas.

An international book blogger I follow – Stacey Alesi’s BookBitch.com – runs this giveaway in conjunction with the International Thriller Writers organization where, every month, they put together a list of books (mostly new releases) from debut authors to bestsellers.

What makes this contest extra special is that all of the books (except eBooks) are signed by the author! Books with multiple authors are signed by at least one of them.

So, if you win, you get some of your favourite writers’ books and also find some new favourites.

I was introduced to Stacy’s blog by one of my most-loved thriller writers – Joseph Finder, when his book was announced as part of the July giveaway in 2016. Since then I have been diligently sending in my contest entry email every month.

While the giveaway is open internationally, I always thought the chances of me winning were one in a million. However, after almost a year  of participating, I heard from them a few weeks ago that I had won the February 2017 Bookshelf of Thrillers. They had been holding onto the announcement as they were yet to receive the signed copies from all participating authors,

The books arrived a couple of days ago  and I couldn’t be happier that I won.

The set includes one book I’ve already read – THE FREEDOM BROKER by K. J. HoweKidnap-and-rescue negotiator Thea Paris’ worst nightmare comes true when her father is kidnapped and the only way to rescue him may involve an unthinkable sacrifice

I am thrilled that I finally own a hardback of her debut novel. Here’s what I wrote when I read it back in April.

I finally got hold of @kjhoweauthor's The Freedom Broker earlier this week, after waiting over two months. The book was so addictive, it had me stealing time from all my activities to keep reading. I just couldn't put it down. The author has brought to life an exceptionally strong, smart and intelligent character in Thea Paris. I can hardly wait to see where her adventures take her next in SkyJack. Until then, I am fangirling over Thea (& Rif). This one has been added to my list of favourite thrillers. The anchor sketch is by #EverythingEtsy, coloring creativity by me :). Swipe for full colored artwork. #thefreedombroker #kjhowe #books #booklover #bookstagram #booksofinstagram #amreading #ebook #fiction #thriller #kidnapandransom #readingchallenge #RealBookSpyReadingChallenge #brunchbookchallenge #htbrunch #bookcommunity #obsessivecompulsivereader #madaboutbooks #aquamarineflavours #bookblogger #fabercastell #colorpencils #fire #coloringisanart #coloringaddiction #bookpairing #sea #ship #anchor

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Other books included in the set are:

WHAT YOU BREAK by Reed Farrel Coleman: Investigating the brutal murder of a wealthy businessman’s granddaughter, Gus Murphy navigates a minefield of hostile police, street gangs, and a Russian mercenary with ties to heinous crimes committed decades earlier in Vietnam and Russia.

THE TRAPPED GIRL by Robert Dugoni: When a woman’s body is discovered submerged in a crab pot in the chilly waters of Puget Sound, Detective Tracy Crosswhite finds herself with a tough case to untangle.

INTO THE FIRESTORM by Kat Martin: Luke Brodie meets his match in fellow bounty hunter Emma Cassidy, as both of them try to hunt down a vicious criminal with whom Emma has history.

THE EXCOMS by Brett Battles: From best-selling author Brett Battles comes the first book in a spinoff series from his award-winning Jonathan Quinn thrillers.

DEEP DOWN DEAD by Steph Broadribb: Lori Anderson is as tough as they come, managing to keep her career as a fearless Florida bounty hunter separate from her role as single mother to nine-year-old Dakota, who suffers from leukemia. But when the hospital bills start to rack up, she has no choice but to take her daughter along on a job that will make her a fast buck. And that’s when things start to go wrong.

THE SPIDER AND THE FLY by Claudia Rowe: A New York Times journalist traces her psychologically provocative, four-year conversation with a young serial killer who murdered eight women and hid them in the basement of his family home, a relationship that dangerously challenged her sense of self.

Being the thriller-novel junkie I am, I can’t wait to get started on these and discover some wonderful new authors.

Having read the descriptions of these books, if any of you fellow thriller lovers are planning to ask me to lend or trade these, please know it would be in both our interests if you don’t. I wouldn’t want to lose a friend. 😉

This post is participating in #MyFriendAlexa because I am taking my Alexa rank to the next level with Blogchatter.

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I Quit! Now What? by Zarreen Khan | Book Review

I remember reading a quote by John Ortberg which said, ‘I have always heard that you need to give yourself a long time to unplug when you do a sabbatical. I unplugged so fast I was a little concerned that I was losing brain capacity.’

I couldn’t help being reminded of his words when I started reading I Quit! Now What? by Zarreen Khan:

As the title explains, Nimisha is exhausted. Of endless weekdays, working weekends, making presentations, working with complicated Excel sheets, handling a boss with time-management issues and the general politics of the workplace. Sigh! After eight years of this life, her only personal insight is that she’s terribly unambitious and constantly struggling to be an average performer in the competitive corporate world.

When a colleague flashes the glint of a golden sabbatical, she catapults into it headfirst. After all, one has to find one’s calling at some point in one’s life.

So, will the sabbatical miraculously change her life forever? Or will she go rushing back to her pocket-money-generating job?

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Khan, having chosen a single, twenty-something female professional as the protagonist, speaks for all the unmarried women today who are looking to take a break after a seven-to-ten year career track.

The fact that Nimisha is inspired by a colleague who is four months pregnant, itself speaks volumes. I, for one, have never understood why it is considered normal for a married woman to take a break from work, but when a single woman decides to take this step, everyone – from her company’s chief (insert name of your company’s top honcho – man or woman) to the chaiwallah outside her office building – has an opinion; her own relatives included.

The first obvious question is what said single woman will survive on, without the luxury of a regular salary being credited to her account. The author tackles this in an understated way. She lands a sharp punch on the nose of all those who think a single woman sitting at home is only living off her parents money. (Hello Uninitiated! Are you familiar with the term ‘Savings’? No? Look it up!)

In addition to her overt subtlety, Khan also has a definite flair for humour. This is evident from the opening scene and is carried throughout the book – Only one of the many reasons I ended up reading this through the night. It comes naturally to her and she infuses it at the right places, often coupled with eye-rolling sarcasm that makes you roll on the floor from laughing so much it hurts.

The story is told in two parts – The Corporate Life and The Sabbatical. And these pictures couldn’t have described it better. (Kudos to whoever came up with the idea….I love them!)

When she does eventually bite the Sabbatical bullet, and begins her quest to discover a new passion, Nimisha is supported by a loving family, two adorable nieces, a gang of 2:00am friends and, last but not the least, the quintessential best (boy) friend.

Wait, don’t start jumping in excitement just yet. There is a (boy) friend, yes, but this is not a romance novel. So, don’t pick this up if that’s all you’re looking for. You won’t find it here.

What you will find though, is a lot of cupid confusion, which is just about the amount of romance I can handle. 🙂

As Nimisha soon finds out in her preparation to dive into this new phase, armed with a list of activities she has been meaning to pursue, it turns out there really is a technique to live and enjoy a sabbatical. No wonder John Ortberg said what he did about the time needed to unplug.

I Quit! Now What? is a fun read, with the perfect mix of dreams, fantasy and practicality. Zarreen Khan has definitely made her presence felt with her strong writing and should consider making this a series. I will surely be lining up to get hold of her next book.

Title: I Quit! Now What?
Author: Zarreen Khan
Publisher: Amaryllis – An Imprint of Manjul Publishing house

ISBN: 978-93-81506-97-4
Edition/Year: First Edition 2017
Format: Paperback
Genre: Fiction/General
Pages: 296
Source: Author/Publisher
Rating: 5 Stars

Available on Amazon.

About the Author: The author, Zareen, is NOT on a sabbatical. She is a mother, cook, maid, doctor and magician for her kids – a very demanding job! And when she gets time off, she works as a marketing consultant.
Zarreen loves writing and has been secretly maintaining piles of self-written storybooks since the age of eight. I Quit! Now What? is her first novel.
She lives in Delhi with her husband, Moksh and children, Zayn and Iram.
Follow her on Facebook to know more about the author and her writing.

Note – I received this review copy from the Author/Publisher in exchange for an honest and unbiased review.

This post is participating in #MyFriendAlexa because I am taking My Alexa rank to the next level with Blogchatter.

UPDATE 3rd Oct 2017: This review is now also published on womensweb.in

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Picture2 Courtesy: Amaryllis - An Imprint of Manjul Publishing house

#MyFriendAlexa and Why I Signed Up for It

As I approach the second anniversary of Aquamarine Flavours, I can’t help but reminisce at how the blog has evolved since it first went live. I started it with the hope to discover a new passion, after having spent over twelve years in the apparel industry. And somewhere along the way, Aquamarine Flavours steered me in the precise direction I was meant to go.

I have been reading voraciously since the past two years, an activity I sorely missed before, and gradually began to experiment with writing as well. Over time I have had my short stories published online and in literary magazines. Earlier this year, I was selected as a contributing author of an anthology of short stories published by Women’s Web – my first published book.

Recently I also forayed into reviewing books and editing manuscripts, the latter providing me a new insight into the art of creative writing.

Aquamarine Flavours has been my platform to share all of this with the outside world, and while I have received a lot of encouragement from friends and readers, I have always wondered how to take it to the next level.

A few weeks ago I was part of a Creative Writing Retreat organised by BlogChatter and during one of their sessions I discovered the Alexa Ranking system. Upon checking the statistics for my blog, I was shocked to discover how far behind it is in visibility.

As of 31st August 2017, my Global Alexa Rank stood at 11,823,468 and (gasp) I don’t have an India rank at all. (Faints.)

So here I am, taking the plunge in committing to take my Alexa Rank to the next level with #MyFriendAlexa and #BlogChatter – The world’s second and India’s first campaign based on Alexa rank and associated tools.

If you like what you see on Aquamarine Flavours and are not following yet, I invite you to join me here (see link to follow on the right sidebar) for some great content. Your support will go a long way.

Thank you!

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A Matter of Style | Short Story Winner for August 2017 Muse of the Month | Women’s Web

A Matter of Style - Ashima Jain (Muse of the Month - August 2017)

The August 2017 writing prompt for the Women’s Web Muse of the Month Writing Contest is from the Indian film – Angry Indian Goddesses:

Indian women are policed and shamed for their choices, whether it is the kind of clothes they wear, or other things they do – woe betide the woman who smokes! And this is not just in their homes in middle class societies – it is everywhere, even in case of supposedly ’empowered women’. What women want is freedom from this and be able to make their choices without being judged.

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via GIPHY

Inspired by this cue, I ended up writing a short story titled A Matter of Style that addresses a different view of the judgement on the clothes we wear. Interestingly, it has been selected as one of the top stories for this month’s contest.

To read the complete story, click here.

As always, I look forward to your feedback/comments. 🙂

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Media Courtesy: giphy.com

Revelations of an Imperfect Life by Sankhya Samhita | Book Review

One of my favourite quotes I learnt growing up, is that Home isn’t a place; it’s a feeling. It is the people who you live with, amidst those four walls of your house, who provide a sense of belonging.

What, then, is one supposed to do, when the feeling of home is no longer there, and the people whom you regarded close, seem far, far away?

One utterly ordinary day, thirty-three-year-old Tanaya realizes that she is stuck in a perfunctory marriage, nursing a resentment at having to live life like a rolling stone and in an impulsive moment, decides to leave her indifferent husband and uninspiring apartment to go back to where it all began: the sleepy town of Tezpur, Assam.

Back home, in the company of family, friends and unavoidable wagging tongues, Tanaya is forced to face her indecision and confusion, even as she tries to find answers to the unsettling questions running in her mind. Dealing with the aftermath of a decade-long heartbreak, coming to terms with new revelations, when she reaches the fork on the road, will Tanaya be able to make the right choice?

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Revelations of an Imperfect life is a book that evokes memories of idyllic life, of growing up in simpler times, of roots, and of being home. The story is one you would want to read over and over again, for it imparts the feeling of being snuggled inside a warm blanket on a cold, rainy day.

The author starts off with a delectable description of maasor tenga (the signature Assamese dish), and just as your mouth starts to water from the flavour of the tangy gravy, she decides to jolt you from your reverie with the hard-hitting monotony of a life that is far from what one would desire.

Her protagonist travels to a time and place in her past, as a way to move forward, and along her journey she is reminded of the things that she misses today – Little gestures that would go a long way in bringing joy to her life.

Samhita’s characters are delightful, whether it is Dueta, Ma, Aita (one of my favourites), or Nobou Mami from across the fence, Nila (the sister who, for all you know, could be your kindred spirit) and even Nibir (whom one only hears on the phone for most of the book).

She writes them all with such perfection, despite each of their flaws, that after a point you can feel them being a part of your life. They hold on to you and gently pull you in, tugging you along into every memory and conversation.

The plot builds around recollections of growing up as a young girl within and around the walls of her family home, which then connect with the present-day events like a natural flow of the river current.

Her prose reads like a song – every note mellifluous with picturesque descriptions. Her expressions captivate you with the gorgeous play of words she weaves.

She brings Assam to life through the food, the clothes, the festivals, the seasons, and the wonderful people, right before your eyes.

The buildup to the climax and the end leave you amazed at Samhita’s talent and finesse which is akin to that of a seasoned writer. It seems impossible to believe that this is indeed her debut novel.

Tanaya’s account, as described here, may all be about the revelations of an imperfect life. However, as the author remarked at the end of her book launch: No life is imperfect. Your life is your own perfect, as long as you find what makes you happy.

That is really the essence of the book –  to know where and how to find what makes you happy. And for that simple reason, amongst the many others I described above, this book will be endeared by all those who read it.

Title: Revelations of an Imperfect Life
Author: Sankhya Samhita
Publisher: Readomania
ISBN: 978-93-858544-2-2
Edition/Year: First Edition 2017
Format: Paperback
Genre: Fiction/General
Pages: 270
Source: Personal Copy
Rating: 5 Stars

Available on Amazon.

About the Author: Born in a small sleepy town in Tezpur, Assam, rebelling against the name her Dad had given her in the hope of turning her into a mathematician, Sankhya Samhita fell in love with words from the moment she realised that syllables make up a word, words make sentences and sentences are basically magic. Despite a short-term affair with Physics and Computer Applications, she refused to give up on words and started her blog seven years ago. She was a part of the editorial team of the online magazine Fried Eye for five years and responsible for the feature articles and music reviews, a role she relished. She even dabbled in teaching the English language to adults in far-flung Vietnam and Malaysia after her marriage, until she settled down for the more challenging role of a stay-at-home-Mom to her daughter.
She currently lives in Singapore with her husband, her daughter and more books than she can ever hope to finish reading.
To connect with her, find her on Twitter and Facebook, or follow her blog https://ssamhita.wordpress.com/ for more of her delightful writings.

UPDATE 8th Aug 2017: This review is now also published on womensweb.in

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The Tree with A Thousand Apples by Sanchit Gupta | Book Review

Noted Historian and Travel Writer, Jan, Morris said of Kashmir: Kashmir has always been more than a mere place. It has the quality of an experience, or a state of mind, or perhaps an ideal.

It is no wonder then, that the author, Sanchit Gupta, dedicates this book ‘To the people of Kashmir—
those who live there,
those who used to live there,
and those who will continue to live there…’

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Inspired by true events, the story follows the lives of Deewan Bhat, Safeena Malik and Bilal Ahanagar, three innocent children growing up together in the Kashmir Valley. Amidst cups of spicy kahwa, and cricket matches paused by a broken antenna, they live in and around the protective shade of the tree with a thousand apples, whose roots and branches spread in peaceful coexistence. Until the night of January 20th, 1990, when insurgency destroys the tranquility within this beautiful valley.

Deewan is forced to flee his home, leaving only with a memory of the tree that still bears a thousand apples. Safeena’s mother becomes collateral damage, and Bilal finds himself in a life of poverty bound by fear. Overnight, paradise becomes a battleground and friendships struggle with fate as they are forced to choose sides against their will.

Twenty years later, when the three friends meet again at the cross roads, an exiled pandit longs for his home, an innocent civilian fights for justice, and a ruthless rebel aches for redemption.

At a time when all sense of right and wrong is lost, will these three friends choose to become criminals, or saints?

To find out more about this book, read my detailed review as published at Writersmelon.com.

Title: The Tree with A Thousand Apples
Author: Sanchit Gupta
Publisher: Niyogi Books
ISBN: 978-93-85285-51-6
Edition/Year: First Edition 2017
Format: Hardcover
Genre: Fiction
Pages: 284
Source: Writersmelon.com
Rating: 5 Stars

Available on Amazon.

About the Author: Born and brought up in the hills of Himachal Pradesh, Sanchit Gupta began his career as a part-time copywriter with an advertising agency in Mumbai. He went on to co-found his own theatre group, worked as a freelance film screenwriter and as executive producer – fiction for a leading television network. His short stories have been published in several esteemed publications and literary journals and have won acclaim in leading literary festivals and online forums. One of his film scripts (fiction) has been long-listed in a globally reputed screenwriters’ lab. He has worked with All India Radio as a talk show host and regularly features in poetry recitals at Prithvi Café, Mumbai. This is his debut novel.
Apart from being a writer, he is a brand management professional with a wide range of brand building and communication development experience across FMCG, automobile and media industries. His works explore his fascination for global cultures, societal structures, vagaries of the world and the human mind.
He welcomes interaction on Twitter @sanchit421. Find out more about the author and his work at http://www.sanchitgupta.in.

Note – I received this review copy from Writersmelon.com in exchange for an honest and unbiased review.

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Confessions on an Island by Ayan Pal | Book Review

I once read somewhere that holding onto anger is like drinking poison and expecting the other person to die. Anger generates negativity. It does not have the capacity to be positive. And this anger is what leads to Confessions on an Island, both literally and figuratively.

An abducted woman trapped on an island is given a chance to escape, provided she tells stories emerging from the stories her intriguing abductor tells her. Clueless about why she is being forced to participate in this game of Russian Matryoshka Dolls, the woman, a bestselling author, decides to play along. And therein begins a thrilling tale, narrated in part by an island while also seen through the eyes of the abductee. The tale of a man and woman consumed by the power of their imagination and truth, even as the stakes are gradually raised. Soon the only way out is in – into the past, heart and mind. The island is ready to confess. Are you ready for the truth?

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I was lured by the title of the novel. Confessions on an Island has a unique format to it. The story is revealed through different characters: The island which is a silent spectator to the events unfolding before its eyes, the woman who finds herself trapped on an uninhabited island in the middle of nowhere, and the stories themselves as narrated by the abductor and abductee in a twisted game of Matryoshka. Every chapter moves in sequence between its three protagonists.

In the course of these stories, the author lays out myriad human emotions which are inexplicable in the normal course of events. His characters display shades varying between greys and black as he reveals a dark psychological game of thrill and torture leading to an unexpected climax.

In my reading of the book, while I found the concept intriguing, the plot did not resonate with me as I expected it to. I was unable to connect the events as they moved from one story to the next. The character sketches appeared to have lost their way in the goal of creating dark players of this torturous game. Editing was another area which I felt was not as clean and crisp as it could have been.

However, knowing that the author has planned two more books, I gather this will intrigue readers of this genre and pique their curiosity enough to find out what happens next.

Title: Confessions on an Island
Author: Ayan Pal
Publisher: Readomania
ISBN: 978-93-858541-3-2
Edition/Year: 2016
Format: Paperback
Genre: Fiction
Pages: 192
Source: Author’s Copy
Rating: 3 Stars

Available on Amazon.

About the Author: Ayan Pal is a Kolkata-based IT professional and author who has received several accolades in his career so far. These include the honour of his book being a record holder in the Limca Book of Records, the title of ‘Distinguished Toastmaster’ from Toastmasters International for demonstrating outstanding communication and leadership skills, and a ‘Brandon Hall Award’, considered as the ‘Academy Awards’ by Learning, Talent and Business Executives worldwide.
He holds a Bachelor’s degree in Electronics and Communication Engineering from VTU, Karnataka and has completed a course in Education Technology from SDSU, California.
As an author, he is known for his acclaimed short stories in the Amazon bestsellers ‘Chronicles of Urban Nomads’, ’21 Tales to Tell’, and ‘When They Spoke’. He has also contributed to India’s first composite novel, ‘Crossed and Knotted’, ‘Upper Cut’, ‘Her Story’, ‘Rudraksha’, ‘Arranged To Love’, ‘Tonight’s The Night’ and ‘Long Story Short’. He is a columnist of lifestyle magazine ThnkMkt and blogger at Open Road Review.
Passionate about public speaking, Ayan also loves reading, creative writing, watching and reviewing films, listening to music, and binge watching his favourite TV shows. ‘Confessions on an Island’ is his debut novel.
To connect with him, find him on Twitter @ImAyanPal and Facebook @AuthorAyanPal.

Note – I received this review copy from the author in exchange for an honest and unbiased review.

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Cantilevered Tales by Jayant Kripalani | Book Review

This is not a Builder v. Helpless Citizen epic. In fact that is the least important part of the book. This is about a group of inept people who you want to reach out and protect but you discover are more than capable of taking care of not just themselves, but of you too.

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In the voice of his protagonist, the author decides to answer what was meant to be a rhetorical question, by launching into the history of the Howrah Bridge – the third-longest cantilever bridge at the time of its construction, thereby alarming his mostly quiet co-passenger and colleague of ten years.

From there, he delves into the back story of said colleague, winding his way around to the various other people who form the narrative of the book. Like his slow journey through the bridge traffic, he takes his time to unfold their stories and build them up as the eccentric characters they are meant to be.

He paints each scene with bright shades of tongue-in-cheek humour, paired with the most colourful Bengali phrases that dazzle his prose. I am not familiar with the Bengali language, thus the glossary at the end of the book was most helpful in deriving a full reading experience. It wouldn’t be the story it is, without the originality of the language, which proves its own inherent role.

The pages turn themselves at a foot-tapping pace as the reader gets wound up in the hilarious turn of events created by the seemingly ordinary Chingdi Kaka, Banshi Mama, Ashutosh Babu, The CM, and many more entertaining people.

I also couldn’t help but notice that the book is edited extremely well, absolutely flawless, something that I have rarely seen from Indian publishers. I only recommend that the glossary be more extensive to include other Bengali terms and phrases which are currently missing explanation. It would make a world of difference for readers who do not understand Bengali.

Cantilevered tales is a story about the quirks of ordinary citizens and their response to situations around them, which in turn makes them the people they become. All laid out with generous servings of wit and humour.

What Author Kripalani has created here is a literary masterpiece, as evident from his writing style that spotlights the sociopolitical theme he has chosen. Right from the pond caretaker, to the members of the Bird Witchers (you read that right) Association or the outrageously comic Oleek Babu, every person you come across is endearing.

Cantilevered Tales is clearly my choice for must-read novel of the year and goes right up to the top of my list of favourite books.

Title: Cantilevered Tales
Author: Jayant Kripalani
Publisher: Readomania

ISBN: 978-93-858542-7-9
Edition/Year: First Edition 2017
Format: Paperback
Genre: Fiction
Pages: 250
Source: Personal Copy
Rating: 5 Stars

Available on Amazon.

About the Author: Jayant Kripalani is an Indian film, television and stage actor, writer and director. Known for his performances in television series such as Khandaan, Mr. Ya Mrs. and Ji Mantriji, he graduated from Jadavpur University with a degree in English Literature. He has played character roles in movies like Heat and Dust, Rockford, Jaane Tu. . . Ya Jaane Na, 3 Idiots and, most recently, Hawaizaade and The Hunger.
He had directed and produced a number of films and is actively involved with theatre. He wrote the screenplay for Shyam Benegal’s film Well Done Abba.
He is the author of the heart-warming and nostalgic New Market Tales, set in the historic New Market area of Kolkata in the 1960s and 1970s. His recent foray into writing performance poetry has brought him acclaim in poetic circles around the country.
When he is not in Calcutta, he is either fishing in Himachal, pfaffing in Bombay or being a beach bum in Goa.
To connect with him, find him on Twitter @JayantKripalani.

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Bag it All by Nina Lekhi | Book Review

I first came across the Baggit Brand in 1999. It was at the Shoppers Stop in New Delhi – A first-of-its-kind store that had opened at the first shopping mall in the city. With all those firsts, naturally, my friends and I were curious enough to make our way over one morning, after having finished an early class at college.

Being the bag lover I was, I distinctly remember being drawn to the product displayed at the Baggit counter. I was amazed at their price tags; couldn’t believe my eyes. I came out of the store that day with my first adult wallet. It was a beige compact tri-fold by Baggit which I went on to use for the next few years. Served me well too.

When I heard about this book about the Brand and its Founder, I was reminded of that first purchase and was curious to learn more about them.

The seeds for Baggit were planted by Nina Lekhi at the young age of 18 when she failed her First year of Commercial Art. What started in one half of the children’s bedroom in her parents’ house, only as a means to move forward from her failure and to prove herself, has today grown into a 100+ crore company.

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Along the way, Lekhi became a wife and mom, and navigated the new paths and destinations of her life. As the business grew, she roped in the support of her family who continue to be actively involved in the running of the Brand alongside her.

During her journey, she also came across Siddha Samadhi Yoga and became an ardent follower. She has imbibed their principles to maintain work-life balance as well as create a harmonious work ethic at her company, which has yielded profitable returns in both spheres of her life.

Bag it All is a management lesson that unfolds right before you on its pages. Lekhi tells her story of how the brand was created, the risks she took, and the practices she adopted.

The book is broken down into chapters that progress through the growing phases of the business, while also imparting a valuable entrepreneurial lesson at the end. She shares the practices that worked, as well as the mistakes that taught her valuable lessons.

Lekhi strongly believes that women can have it all –  A loving family, a successful company, and the opportunity to follow our passion. She reveals the secrets of her inspirational success story, that comes with a full serving of hard work and determination, along with a generous helping of good design and aesthetic which helped her take off.

In doing all this, she has created lasting business relationships with her employees, vendors, and clients, which go a long way in making Baggit the successful company it is today.

Title: Bag it All
Author: Nina Lekhi as told to Suman Chhabria Addepalli
Publisher: Jaico Publishing House
ISBN: 978-81-8495-981-9
Edition/Year: First Edition 2017
Format: Paperback
Genre:  Non-Fiction – Business, Entrepreneurship
Pages: 250
Source: Personal Copy
Rating: 5 Stars

Available on Amazon.

About the Author: Nina Lekhi is Founder, MD and Chief Design Curator of Baggit India, a market leader in bags and accessories. She has won several prestigious awards from the Indian government and media for her contributions. Baggit has achieved recognition from PETA for being a cruelty-free, vegan brand. Nina is an ardent follower of Siddha Samadhi Yoga (SSY) and maintains work-life balance by shuttling between Mumbai and the hills of Katarkhadak village (adopted by her to ensure rural employment and overall welfare) with her husband and daughter.
She can be reached on Twitter @ninalekhi.

Picture Source: aquamarineflavours.wordpress.com

The Accidental Artist | Winner | Memories from Books Contest

Just like the surprise showers that brought some respite from the scorching May sun, I received some delightful news last evening.

the-accidental-artist-ashima-jain-readomania-museum-of-memories-flash-fiction.jpg

The Accidental Artist – A short story (flash fiction) I wrote for Readomania’s Memories from Books contest – was adjudged the Second Prize winner.

The cue for this contest was to write a fictional story, inspired from real life incidents, about your dearest memory with a book.

The Accidental Artist weaves a fictional story around my earliest memories with my favourite book. To this day, I vividly remember sitting by my mother’s side as she read it out to me.

To find out more about this book and be a part of my experience, follow the link to read this story – The Accidental Artist.

Don’t hesitate to share your own stories around your favourite books so we can relive some wonderful memories together 🙂

Image courtesy: Google Images.