I first came across the Baggit Brand in 1999. It was at the Shoppers Stop in New Delhi – A first-of-its-kind store that had opened at the first shopping mall in the city. With all those firsts, naturally, my friends and I were curious enough to make our way over one morning, after having finished an early class at college.
Being the bag lover I was, I distinctly remember being drawn to the product displayed at the Baggit counter. I was amazed at their price tags; couldn’t believe my eyes. I came out of the store that day with my first adult wallet. It was a beige compact tri-fold by Baggit which I went on to use for the next few years. Served me well too.
When I heard about this book about the Brand and its Founder, I was reminded of that first purchase and was curious to learn more about them.
The seeds for Baggit were planted by Nina Lekhi at the young age of 18 when she failed her First year of Commercial Art. What started in one half of the children’s bedroom in her parents’ house, only as a means to move forward from her failure and to prove herself, has today grown into a 100+ crore company.
Along the way, Lekhi became a wife and mom, and navigated the new paths and destinations of her life. As the business grew, she roped in the support of her family who continue to be actively involved in the running of the Brand alongside her.
During her journey, she also came across Siddha Samadhi Yoga and became an ardent follower. She has imbibed their principles to maintain work-life balance as well as create a harmonious work ethic at her company, which has yielded profitable returns in both spheres of her life.
Bag it All is a management lesson that unfolds right before you on its pages. Lekhi tells her story of how the brand was created, the risks she took, and the practices she adopted.
The book is broken down into chapters that progress through the growing phases of the business, while also imparting a valuable entrepreneurial lesson at the end. She shares the practices that worked, as well as the mistakes that taught her valuable lessons.
Lekhi strongly believes that women can have it all – A loving family, a successful company, and the opportunity to follow our passion. She reveals the secrets of her inspirational success story, that comes with a full serving of hard work and determination, along with a generous helping of good design and aesthetic which helped her take off.
In doing all this, she has created lasting business relationships with her employees, vendors, and clients, which go a long way in making Baggit the successful company it is today.
Title: Bag it All
Author: Nina Lekhi as told to Suman Chhabria Addepalli
Publisher: Jaico Publishing House
Edition/Year: First Edition 2017
Genre: Non-Fiction – Business, Entrepreneurship
Source: Personal Copy
Rating: 5 Stars
Available on Amazon.
About the Author: Nina Lekhi is Founder, MD and Chief Design Curator of Baggit India, a market leader in bags and accessories. She has won several prestigious awards from the Indian government and media for her contributions. Baggit has achieved recognition from PETA for being a cruelty-free, vegan brand. Nina is an ardent follower of Siddha Samadhi Yoga (SSY) and maintains work-life balance by shuttling between Mumbai and the hills of Katarkhadak village (adopted by her to ensure rural employment and overall welfare) with her husband and daughter.
She can be reached on Twitter @ninalekhi.
Picture Source: aquamarineflavours.wordpress.com